Zinox Group merges Yudala and Konga to deepen Nigeria’s online retailing

Nigeria’s largest online mall, Konga and Yudala, which pioneered composite e-commerce have announced a merger to significantly altered Nigeria online retailing space in terms of size of operations and customers base. The Zinox Group which owns Yudala acquired Konga months back.

From May 1, both companies will now operate as ‘Konga.’

“Combining forces to power the new Konga will enable us effectively achieve our goals of platform expansion and accelerated growth, as we embark on an ambitious journey to redefine the retail ecosystem with the industry’s most advanced technology,” said Konga Chairman, Olusiji Ijogun in an official statement by the Zinox Group.

“Effective from May 1st, Yudala will now operate under the name KONGA, with dual CEOs in the persons of Nick Imudia who will be in charge of online among others and Prince Nnamdi Ekeh who will be responsible for offline. This merger will further strengthen our position in the Nigerian retail market as we creatively position Konga as the first profitable e-commerce company in Africa.

“The efficiency of Konga’s cutting-edge online platform, access to thousands of merchants and Yudala’s expansive network of fully stocked offline stores is poised to give our customers the best shopping experience imaginable. We will be working closely with all our combined clients, customers, merchants and employees to make the integration process as seamless as possible and thereafter make public our road map to sustain our leadership on the continent,” Ijogun said.

The  ‘re-born’ Konga will bring services closer to consumers and widen depth of options with which merchants may engage the ecommerce company across Nigeria.

“We are very excited about the operational merger between Yudala and Konga into the new Konga. We will be leveraging on Konga’s strong technology backbone and online experience as well as Yudala’s offline experience, network of retail stores and operational efficiency,” said Prince Ekeh.

“We believe this operational merger between Konga and Yudala will bring immense opportunities for consumers in the e-commerce space. We urge all shoppers, consumers, merchants and clients to stay tuned as we unveil the massive ambitious contents we have to offer,” said Imudia.

The acquisition of Konga by the Zinox Group encompasses its entire ecommerce platform, its mobile money platform, Konga Pay, and its logistics arm: Konga Express. All of these remain distinct but fully integrated parts of the new Konga to broaden consumer’s experience of the remodeled Konga.

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